Top Digital Content Marketing Strategy: Video Content
Video content marketing is increasingly popular and has proven to be effective for 83% of businesses. Sales conversion can improve, simply by replacing a still image on your website with a moving video instead.
Why are videos the top digital content marketing strategy? We’ll find out in this article.
TOP DIGITAL MARKETING STRATEGY: VIDEO CONTENT
Videos have existed for over hundreds of years. From monochrome multimedia, to cable television, to those 30-second viral videos we watch everyday. One thing that is great about video content evolution is that: Marketers can now create and publish videos more easily; these videos also become highly accessible for consumers.
The following are the widely used social network platforms for video content marketing in 2022:
Facebook
Instagram
Tiktok
Webinar
Youtube
LinkedIn
At the tip of the iceberg, video content marketing is about advertising a product or service and building engagement. For our agency, there are three important reasons to use video content marketing besides merely reaching out to more target audiences.
IMPORTANT REASON #1 - Videos Are Highly Versatile
Videos are easy to create. It is also easy to find a video content method that best suits a business and brand marketing needs and goals. Scarcity inducing methods are seen on social media platforms like Facebook, Instagram and Tiktok. They allow users to watch timed stories and even take actions on the stories for businesses to collect information.
Over the years, businesses have started utilising live streamings and webinars to create an online environment for live auctions and interactions. Live videos come with greater audience potential and more analytics to track consumer behaviour.
Considering how flexible video content is, always back up any recording of your behind-the-scenes, live streamings, or any type of video you have in your library. Video content can be converted into video lessons, images, short videos for any social media platform, and GIFs!
That’s why digital marketers love repurposing a single video into many different marketing content.
IMPORTANT REASON #2 - Videos Help Build Trust & Authority
People get hooked on videos; over 1 billion videos are watched on Youtube daily, and Facebook accumulates 8 billion video views a day! Well-curated content helps businesses and brands drive more than just sales.
Video content is able to convey a story any other standstill graphic can’t portray. It drives engagement and communicates with your target audience effectively. ClickUp is renowned for using strong visuals and easy-to-understand communication in their video content marketing.
IMPORTANT REASON #3 - Evergreen Video Content Marketing
“Give someone a video and they’ll have content for a day.
Teach someone to repurpose videos and they’ll have content for a lifetime.”
You only need one thoroughly planned and curated video content to start exploding your reach. There are plenty of ways to repurpose your videos. One single video can be turned into a podcast episode, a 20-second snippet video, or into written blog or reading material.
(At our agency, we like to call videos the Ninja of content marketing due to its ability to split itself into different materials at the same time.)
Having your videos uploaded on Facebook or Youtube are also a great way to land your business or brand on the first page of Google, as long as you pair it with commonly searched terms. Upload the video once, and you’ll get bottomless views on autopilot mode.
Let Us Tell Your Story
In today's world of social media and web presence, it is more important than ever to make sure that your images reflect professionalism and quality. Just because you can snap a few shots with your phone or use your webcam doesn't mean you should. Take some time to find the right photographer for you and your business.
That’s where we come in.
If you live in Singapore and have a desire to build your brand through photos and videos, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
From photography to video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
