8 Reasons Why Businesses Need Professional Portraits
So why do you really need a professional portrait? Mark Twain once said, “A photographer is artist who paints with his eyes.” This says it all when it comes to professional portraits. Professional portraits will help your business stand out among its competitors.
A professional portrait is an essential component in the branding of your business. It can be used in many places: your website, on business cards, social media sites and in press releases to name a few.
This article will help to explain why it's essential for business owners to have professional portraits of themselves.
#1 Your Media Represents Your Brand
Having professional portraits would mean that you are putting your best foot forward as they reflect well on you and your company. They make you look professional and put your staffs in their best light.
On top of all that, professional portraits establish your brand’s identity and improve your brand image.
#2 Images Can Help You Get Found On The Web
If you need to be found on the web, then a professional portrait will definitely help. Professional business portraits will help promote your business appropriately, especially online. This can be done at a much lower cost with good quality. But if you are after "clicks" or "impressions", then a good headshot won't throw you off the couch any faster. Have your portraits taken outdoors! We have done A LOT of outdoor photography with our client and we definitely had a lot of fun.
#3 Customers Want To Get To Know YOU
Running a business, you need the best photos to give your business that professional edge and professional pictures can go along way in establishing a positive first impression of your business. At the end of the day, we're all guilty of judging a book by its cover.
By creating a professional portrait, you'll have a new and updated image that can be used across all your platforms. You may even find that with a well-designed image, your social media engagement increases. The reason is because you're presenting an image that resonates with your audience and makes them want to connect to you.
#4 A Picture Is Worth A Thousand Words
Create an authentic visual representation of your brand by shooting and uploading pictures of yourself that show customers what your product is all about. Be consistent when it comes to the photography, remember not to overdo it and stay true! Visual storytelling is a great way to give people who visit your profile on social media channels a peek into the life behind the brand. Showing off the "behind the scenes" is always a bonus!
#5 Professional Photos Are Versatile Assets
Headshots are notoriously difficult to pull off well. But they are essential to any professional presence on social media, so it's worth making sure you get it right! The best companies in the world have a logo that is easily identifiable and stands apart from others. This can be done with or without text, but it is imperative that every company has a logo or graphic that they can be identified with.
#6 Can Build Trust Among Clients
Having professional photos on your website, especially your profile picture, allows you to build trust and make a good impression. Many people judge books by their covers, so to speak; having their guard up may be the difference between a qualified candidate or another disappointment. It may seem like a simple thing but trust is earned, one step at a time.
You may not feel comfortable with having your picture on the internet for everyone to see, but trust me, everyone does it. The bottom line is that the more professional you look, the more professional others will take you and your business. Do yourself a favor, set up a Google+.
#7 Can Reinforce Values
A company's image is just as important as its products, service or employees. The physical representation of a company and all its entities should accurately reflect the organization's values and goals. Visual cues of professionalism can reinforce these ideals, such as dressing employees in professional attire, and photographing them in a clean and tidy environment in front of a well-colour coded background. These visual cues help the viewer see the company in an established light.
Wardrobe, makeup, composition. All of these things are about the shot, the person in it, and what the picture is trying to say with its color and design. But the takeaway here is that taking professional photos of your team employees from headshots to business casual can help strengthen company culture.
#8 Stock Photography Feel Inauthentic
In other words, don't let stock photography work against you. Take it with a grain of salt, and ensure that your business is showing an authentic image. Whether you're working to represent your brand online or in print, don't settle for generic photos that cheapen your brand. You should have photos with personality and character – ones that show the human element of your company.
There's no reason to harness a stock photo service you're not happy with. Find a photographer like Blissful Studios who represents your business and maintains the human element throughout the shoot, and you can ensure that you'll be pleased with the results. You'll have photos that express your values in action and that speak volumes about your company, which is something that can't be accomplished by only using stock photos. By taking extra time to seek out these elements in a photographer, you can ensure that your photos will form an effective and positive part of your brand identity.
The number one reason businesses need professional portraits is to help tell the story of your brand. If you are upfront about what you do and convey a clear, consistent message through your logo, slogan and professional photographs, potential customers will likely take notice. Brand recognition is important for small businesses and big business alike. Prospective customers will have an easier time identifying with a local business that has a solid brand than with one that does not.
Let Us Tell Your Story
In today's world of social media and web presence, it is more important than ever to make sure that your images reflect professionalism and quality. Just because you can snap a few shots with your phone or use your webcam doesn't mean you should. Take some time to find the right photographer for you and your business.
That’s where we come in.
If you live in Singapore and have a desire to build your brand through photos and videos, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
From photography to video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
