Each year, over 50 million tickets to live events are sold all over the world  – with numbers like that it’s easy to think that hosting an event is a slam dunk for your organization. Fact is, it takes some extra work to make that vision of a successful event a reality.

If you want to sell out your event and really pack the house, you need a unique event promotion strategy. To set your event apart from the dozens of other options, these strategies must work well with your other marketing strategies.

When faced with the choice of spending money on an event or relaxing on the couch with Netflix, many people choose the less expensive and more casual option. What you have to do is really entice people into wanting to invest their time and money on your event.

Here are five secrets to make your event a bona fide success.

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