Our world is more connected than ever before, thanks to the internet and social media is still a relatively new tool to connect people around the globe. When it comes to marketing the current way and the future are based significantly in social media and are crucial to growing your business in the 21st century. While there may be some disadvantages to social media marketing, the pros most certainly outweigh the cons. Here are 10 advantages to social media marketing for your business.
When it comes to success in business, especially in the beginning, there’s nothing smarter than building a strong brand. Your brand is what represents your company or image – it’s a promise to the buyer about the product or experience they’re purchasing and how they will feel when they use it. It’s important to build a strong brand not only to define your company from the rest out there, but also to create an experience for your customer that will keep them coming back again and again. Strong brands contain several key elements that lead to their success – here you’ll find 5 elements you can use to build your brand into a strong one.
When it comes to finding photos for your social media postings, things can get tricky with licensing fees, attributions to photographers, and even just finding what you need to showcase your post. Sometimes the easiest resource is a stock photo site – with thousands of images to choose from, you’re bound to find one that perfectly captures exactly what you’re looking for. There are dozens if not hundreds of stock photo sites out there, and it can be hard to find the right one for what you’re looking for. Here are 7 stock photo resources that feature unique photos and a variety of options to take your social media postings to the next level.
When it comes to pop culture related to marketing and advertising, certain shows and movies come to mind immediately. For television of course it’s Mad Men – one of the best dramas of the last decade all about the ad men working in New York in the 1960’s. But there are plenty of movies that feature excellent scenes or story lines about marketing and sales. I like to consider myself a bit of a pop culture connoisseur, so here I’ve collected just a few of my favorites.
It’s never too early to start thinking about the Christmas season, especially if you’re running a business. Black Friday used to be the official start of the Christmas buying season, but not anymore. Each year it seems to start earlier as people begin buying up gifts as soon as possible. In order to be prepared for the upcoming busy holiday sales, I’ve got some helpful tips to get you ahead of the game.
1. Increase your social media engagement leading into the Christmas season
Social media marketing has become a huge tool in building a successful business, and you can use it to your advantage this season. If you want to draw the attention of new users, increase your social media engagement throughout late October and early November. This will allow you more opportunities to draw in new clients and will keep you present in the minds of your already active followers.
Some great ways to increase this engagement is through several different avenues – ranging from your website to Twitter and Facebook. Make sure you’re on top of your website and make any planned changes ahead of the holiday season.
For Facebook and Instagram – increase your posting to a minimum of once a week and on Twitter the more frequent the better – tweeting at least once a day will get you increased attention.
If you need that extra help in your social media strategies during the holiday season, consider hiring social media planners like Blissful & Co from June onwards. Social Media Planning packages usually have a 6-month term, so be sure to factor in the costs leading up to these months.