It’s never too early to start thinking about the Christmas season, especially if you’re running a business. Black Friday used to be the official start of the Christmas buying season, but not anymore. Each year it seems to start earlier as people begin buying up gifts as soon as possible. In order to be prepared for the upcoming busy holiday sales, I’ve got some helpful tips to get you ahead of the game.
1. Increase your social media engagement leading into the Christmas season
Social media marketing has become a huge tool in building a successful business, and you can use it to your advantage this season. If you want to draw the attention of new users, increase your social media engagement throughout late October and early November. This will allow you more opportunities to draw in new clients and will keep you present in the minds of your already active followers.
Some great ways to increase this engagement is through several different avenues – ranging from your website to Twitter and Facebook. Make sure you’re on top of your website and make any planned changes ahead of the holiday season.
For Facebook and Instagram – increase your posting to a minimum of once a week and on Twitter the more frequent the better – tweeting at least once a day will get you increased attention.
If you need that extra help in your social media strategies during the holiday season, consider hiring social media planners like Blissful & Co from June onwards. Social Media Planning packages usually have a 6-month term, so be sure to factor in the costs leading up to these months.