What is SKU?

What is SKU? If you’re in the e-commerce world, you will notice SKU comes up alot when you’re uploading products to your e-store. That’s because SKU is a very important thing to know for your business. SKU is short for Stock-Keeping Unit and is...
Brand Awareness: 5 ways you can improve it

Brand Awareness: 5 ways you can improve it

As your Brandstory™ Specialist, I get asked a lot about their brand. Is my brand okay? What’s missing? How can I create a strong brand awareness? Every brand is different and unique. No two brands are meant to be the same unless they are part of the same group...