When it comes to building your business image, the most important step to success is to build your brand. Presenting a clearly defined brand can make the difference between the top dollar company, or the small business that gets jobs to cover rent. However, it’s important to keep in mind that when building your brand you’d want it to be consistent across the board. This can be a bit of a daunting task if you’re new to the branding game, but hopefully, these tips can help you out.
Each year, over 50 million tickets to live events are sold all over the world – with numbers like that it’s easy to think that hosting an event is a slam dunk for your organization. Fact is, it takes some extra work to make that vision of a successful event a reality.
If you want to sell out your event and really pack the house, you need a unique event promotion strategy. To set your event apart from the dozens of other options, these strategies must work well with your other marketing strategies.
When faced with the choice of spending money on an event or relaxing on the couch with Netflix, many people choose the less expensive and more casual option. What you have to do is really entice people into wanting to invest their time and money on your event.
Here are five secrets to make your event a bona fide success.
If you’re looking to build your image as a serious entrepreneur, there’s no better way to capture that then with your first professional business photo. Every aspiring entrepreneur/business person should have a professionally taken headshot. This will project the image of success and professionalism to the world. Whether you’re trying to build a successful blog or are looking to join the many successful business people in the world, a business photo shoot will show the rest of your network and peers that you mean business.
Find the right photographer
The first and most crucial step in preparing for a business photo shoot is to find a photographer. And not just any photographer. You’ll need to find one that will work with you and capture your best image. If you’re located in Singapore, Blissful Studios provides excellent services at a price that won’t break the bank. Blissful Studios’ experienced photographers will work with you to portray the best image of you and your business.
It’s never too early to start thinking about the Christmas season, especially if you’re running a business. Black Friday used to be the official start of the Christmas buying season, but not anymore. Each year it seems to start earlier as people begin buying up gifts as soon as possible. In order to be prepared for the upcoming busy holiday sales, I’ve got some helpful tips to get you ahead of the game.
1. Increase your social media engagement leading into the Christmas season
Social media marketing has become a huge tool in building a successful business, and you can use it to your advantage this season. If you want to draw the attention of new users, increase your social media engagement throughout late October and early November. This will allow you more opportunities to draw in new clients and will keep you present in the minds of your already active followers.
Some great ways to increase this engagement is through several different avenues – ranging from your website to Twitter and Facebook. Make sure you’re on top of your website and make any planned changes ahead of the holiday season.
For Facebook and Instagram – increase your posting to a minimum of once a week and on Twitter the more frequent the better – tweeting at least once a day will get you increased attention.
If you need that extra help in your social media strategies during the holiday season, consider hiring social media planners like Blissful & Co from June onwards. Social Media Planning packages usually have a 6-month term, so be sure to factor in the costs leading up to these months.
What is SKU?
If you’re in the e-commerce world, you will notice SKU comes up alot when you’re uploading products to your e-store. That’s because SKU is a very important thing to know for your business.
SKU is short for Stock-Keeping Unit and is commonly used in warehouses. Companies with a huge amount of stock needs to barcode their inventory, and they do that by giving a name to the Stocks. The name is unique to colour, size and type.
So for example, Jane has an e-commerce store selling formal dresses. She has a new dress called “Crimson Floral Dress” and it comes in 3 sizes: S, M and L. To have a better managed inventory, she will name the product’s SKU as follows:
Jane also has another dress called “Maya Love Dress” and is available in 3 colours, Red, Blue and Black. They are only available in 3 sizes, S, M and L. She will name the product’s SKU as follows:
Now, you get the drift?
SKU is easy. In fact, SKU helps you make transition between a solopreneur to a full-fledge online shop at a much faster speed. Now that you’ve understood what SKU is, it’s time to follow the following tips to improve your inventory:
As your Brandstory™ Specialist, I get asked a lot about their brand. Is my brand okay? What’s missing? How can I create a strong brand awareness?
Every brand is different and unique. No two brands are meant to be the same unless they are part of the same group of companies. If the products are different, more often than not, they are branded differently. It is all about making your brand stand out, and stay memorable. The best is when you’re able to stay memorable as a household brand, like Kleenex for tissues, Clorox for clothing bleach, Vanish for cleaning agent for your clothes, Pampers for diapers, and the list goes on.
“Those are large corporations! How about me, the small business that’s starting out?”
Simple. The size of the company of the years in business isn’t a factor to hinder you from your brand success. It all boils down to how serious are you about creating brand awareness for your brand.
With experience working with local brands, we’ve identified these 5 ways to be the most effective to improve your brand — especially when you’re running your business online, and targeting people who are using the Internet as your customers or clients.