5 Major Steps For Successful Video Content Marketing (On Social Media)
You now understand that hyper converting video content can communicate and build trust with your target audience. Technically, what are the five things you need to take note of if you are to create your video content?
#1 Make Sure Your Video Is In High Resolution
Social media platforms like Instagram actually limit the definition of your uploaded video. If you haven’t already noticed, adding music or GIF to your Instagram story can significantly lower your video definition.
To make sure your raw video is in high quality:
Find a place with proper lighting. You don’t need to have a perfect set or backdrop. However, standing beside a bright window or using a camera ring light will give your video a great touch.
Shaky hands are our greatest enemy in content creation! Make use of a tripod stand to maintain the stability of your camera for the best video outcomes.
#2: Begin Your Video With A Hook
A hook grabs the attention of your audience, stops them from scrolling, and gets them invested in your video. This usually happens in the first few seconds of a video. The hook can be a question that arouses curiosity in your audience, or a solution that your audience has barely heard before.
You can consider opening with a thought-provoking question that only allows your audience to say ‘yes’ or ‘no’. This will leave them with only two options: Continue watching your video, or click ‘X’.
#3: Add Subtitles Or Some Text
Textual content on videos act as billboards at the MRT stations: Bold, huge, and attractive. Adding text to your video immediately tells your target audience what you are going to talk about and thereby improves the quality of your lead.
You may also generate and add subtitles to your video for easier understanding and for users who are scrolling their phones in phone-prohibited circumstances like a serious meeting or afternoon class.
#4: Create Mobile-responsive Videos
Majority of consumers use mobile to scroll through their social media. Therefore, publishing high definition content that is mobile friendly is extremely crucial. Failing to optimise the size or ratio of your video can thus hurt your video content engagement.
#5: Don’t Forget To Spice Your Thumbnail!
A video thumbnail is your audience’s first impression of that particular video. A good video thumbnail improves your video click rate: If a user decides not to go through to your video, a strong personalised video thumbnail might make all the difference.
Social media platforms randomly select the thumbnail of your video, which is usually not enticing to your potential consumers. A good thumbnail should tell the audience about your video topic in just 5 - 10 words, and is extremely eye-catching.
Let Us Tell Your Story
In today's world of social media and web presence, it is more important than ever to make sure that your images reflect professionalism and quality. Just because you can snap a few shots with your phone or use your webcam doesn't mean you should. Take some time to find the right photographer for you and your business.
That’s where we come in.
If you live in Singapore and have a desire to build your brand through photos and videos, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
From photography to video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
